Super ReporterAn Interconnections productEarly access · 2026
Everything in one place

Every number that matters, watched daily.

Super Reporter pulls your whole stack together and tracks the metrics that actually move a store. Here is the full picture, grouped by where it comes from.

Shopify and your store Paid media Email and Klaviyo Creatives Watching and decisions
001

Shopify and your store

Revenue reconciled to the penny with Shopify's own analytics, then broken down the way you actually run the business.
Revenue and sales

What you're selling

  • Total revenue, daily, weekly, monthly and year to date
  • Reconciled to Shopify's official numbers to the penny
  • This year versus last year
  • Month to date versus the same point last month
  • Revenue by sales channel
  • Gross sales, net sales, returns and refunds
  • Orders and average order value
Profit and margin

What you're keeping

  • Net profit after cost of goods and ad spend
  • Gross margin percentage
  • Profit over the last 7, 30 and 90 days
  • Profit this year versus last year
  • Discount dollars given away each week
  • Discount rate as a share of gross sales
  • Whether growth is bought with margin or markdowns
Customers

Who's buying

  • New versus returning, by revenue and by count
  • Customer mix trend over time
  • Customer acquisition cost
  • New-customer acquisition cost
  • Storefront conversion rate
  • Repeat purchase rate
Cohorts and lifetime value

What a customer is worth

  • Retention by cohort month
  • Acquisition cost payback period
  • Revenue each cohort generates over time
  • Implied lifetime value
  • Which first purchase leads to the highest lifetime value
Products

What's carrying the store

  • Best sellers by revenue, 7, 30, 90 day and last year
  • Best products by marketing efficiency
  • Units sold and orders per product
  • Spend and return at the product level
  • What new customers buy first
  • Which products get bought together
Channels

Where sales come from

  • Revenue by channel: organic, paid, email, direct
  • Owned versus paid revenue
  • Traffic and sessions by source
  • Checkout funnel: visits to cart to checkout
003

Email and Klaviyo

The health of your list, the revenue it really drives, and which segments and sends are pulling their weight.
Deliverability

Is your list healthy

  • Weekly health score from 0 to 100
  • Bounce rate and spam complaint rate
  • Unsubscribe rate
  • Open and click rate, with Apple Mail inflation flagged
  • Whether health is improving or declining
Email revenue

What email earns

  • Email's share of total revenue
  • Week-over-week and month-over-month change
  • Flow revenue versus campaign revenue
  • Monthly performance matrix
Campaigns

Which sends win

  • Leaderboard by revenue per recipient
  • Recipients reached and conversions
  • Click rate as the real engagement signal
  • Send date and audience targeted
Segments and list growth

Who to keep emailing

  • Segment size, reach, revenue and revenue per recipient
  • Click rate by segment
  • Which segments are worn out
  • Subscribes versus unsubscribes
  • Net list growth each week
004

Creatives and creative performance

The actual ad beside its numbers, so you can see which creative is selling and which is just spending.
Top creatives

What's selling

  • Every active ad ranked by spend, return, click rate or cost
  • The real creative preview beside the numbers
  • Spend, results, return, cost and impressions per ad
  • 7, 30 and 90 day windows
Creative health

What's tiring out

  • Creative fatigue, click-rate decay against its own peak
  • Ads to consider replacing
  • New creatives launched this week
  • Where budget is starving your other ads
Creative read

Why it works

  • Format performance, video versus static
  • The angle, hook and offer behind each ad
  • Landing destination for every creative
005

Watching and decisions

The layer on top of the data: it watches every metric for you and turns what it finds into a ranked list of moves.
Pulse · anomaly detection

What moved

  • Daily checks across revenue, profit, efficiency, cost and retention
  • Severity: needs attention, worth a look, or healthy
  • The dollar impact of each change
  • Likely reasons, ranked by confidence
  • A suggested check before you act
War room · recommendations

What to do

  • A ranked list of moves, in plain English
  • What to scale, pause or investigate
  • Which segment or creative to refresh
  • Auto-detects when you've actioned a change
Reporting on autopilot

The weekly read

  • A clean recap of the whole business each week
  • Revenue, ads, customers, email and profit
  • Written for you, ready when you wake up
  • No exports, no spreadsheets, no reconciling
One place for all of it

This is what you'll wake up to every morning.

Super Reporter is opening to a first group of ecommerce founders. Request access and we'll reach out.

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